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Advertising Trade Card
The Southport Times Acquires Rare
Southport Advertising Trade Card
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December 6, 2012 -
Southport, NC - The Southport Times has acquired a
unique and rare advertising trade card advertising the
Steamer "City of Southport."
An advertising trade card is an early predecessor to the
modern business card. Businesses printed and distributed
advertising trade cards starting before the turn of the
century and the practice was common up until the 1920s
or so. At that time they were largely replaced by
modern-day-style business cards.
The Steamer "City of Southport" was owned and operated
by Captain L.D. Potter during the 1910s and 1920s and
made daily trips between Southport and Wilmington. The
card is not dated, but likely dates from the late 1910s
or early 1920s.
This is a rare advertising trade card and The Southport
Times is happy to be able to add it to our collection of
memorabilia. Adding to the rarity of this
card is the fact that the card was signed by Captain L.D.
Southport, NC Hotel