Port City Java announces “No Royalty”
Promotion for Potential Franchisees

Press Release

Port City Java

March 23, 2009 – Southport, North Carolina (NC) - Port City Java has launched a “No Royalty” promotion to stimulate franchise investment throughout the Carolinas. According to the promotion, anyone who enters a franchise agreement with Port City Java in 2009 will pay no royalties until 2011.

“Port City Java’s main concentration is franchise expansion in North and South Carolina, primarily targeting Raleigh through 2010,” said Chief Executive Officer, Steve Schnitzler. “We have experienced tremendous market penetration in Wilmington, where 16 company and franchise locations are currently in operation. We hope to achieve the same success in Raleigh, a market we feel offers the best opportunity for development.”

The promotion will help new franchisees minimize investment and cash flow needs during the economic downturn. According to Schnitzler, “There are many multi-unit operators who have capitalized on their current concept and are now seeking a new way to grow and offer opportunities to their own management team.”

“The university franchise model we have developed with North Carolina State University has been extremely successful, “ said Schnitzler. “We have achieved solid brand recognition there, with four campus locations and two under construction. More than 40,000 students and faculty are already sold on the brand.”

Established in March 1995 in Wilmington, N.C., Port City Java is dedicated to roasting and serving the finest coffee and espresso in a warm and inviting atmosphere. The company has grown to include more than 40 cafes and coffeehouses in five states and three countries, as well as a roastery in Wilmington. For more information, please visit www.portcityjava.com

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