Port City Java Announces New Leadership

Press Release

Port City Java

March 11, 2009 – Southport, North Carolina (NC) - Port City Java has announced the appointment of Steve Schnitzler as Chief Executive Officer, effective Jan. 29. Schnitzler has more than 11 years experience with Port City Java, serving most recently as Director of Operations.

“I am proud to be a part of an organization backed by a strong brand name, broad distribution channels and a strong commitment to the communities in which we operate,” said Schnitzler. “Port City Java is a phenomenal company that is well-positioned to grow throughout the southeast. And as we grow, my job as CEO is to consistently fulfill our mission, which is to exceed the expectations of every guest on every visit. I am honored to be a member of the team.”

After graduating with honors from the Culinary Institute of America in 1989, Schnitzler began his career in kitchens throughout New York and New Jersey. Upon moving to Wilmington, N.C., in 1994, he became Executive Chef of Front Street Brewery downtown, where he remained for two and a half years. Schnitzler joined Port City Java in 1998, just three years after its launch in 1995. He started as Café Manager of the Lumina Station location and was promoted to Director of Operations shortly after.

During his tenure at Port City Java, Schnitzler has been instrumental in the creation of many of the company’s business protocols, including its franchise model. Under Schnitzler’s leadership, corporate cafes have grown to include 13 company-owned cafes, 21 franchised, two licensed and two international cafes.

“It has been my personal mission to make everyone within the company acutely aware of our actions and to realize how much the details matter,” said Schnitzler. “At Port City Java, we view everyone we meet as a potential guest.”

Schnitzler put his personal mission into action in 2008 by developing and hosting a series of training seminars to ensure all café baristas fully comprehended the company’s philosophies on hospitality.

Maintaining strong ties within the community has also been a top priority for Schnitzler, who has been a guest lecturer at the University of North Carolina Wilmington (UNCW) and Cape Fear Community College. He has also been a Keynote Speaker for UNCW’s Coastal Entrepreneurial Council. Schnitzler assumed the Chief Executive Officer position less than two months after the Dec 23, 2008 departure of Port City Java founder and Chief Operating Officer, Don Reynolds.

Established in March 1995 in Wilmington, N.C., Port City Java is dedicated to roasting and serving the finest coffee and espresso in a warm and inviting atmosphere. The company has grown to include more than 40 cafes and coffeehouses in five states and three countries, as well as a roastery in Wilmington. For more information, please visit www.portcityjava.com.

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